Toronto Zoo Master Plan

Community Engagement

Toronto Zoo

Toronto, Ontario

2021

Mandaworks, Ralph Applebaum Associates , Town Square, WSP, Momentum, Fennessy Consulting Services

Planning & Policy

As COVID-19 shook many organizations, the Toronto Zoo closed for an extended period of time, inspiring leadership to reinvent what it was able to offer the public. As a result, the Toronto Zoo Master Plan sought to re-envision the onsite experience of visitors at the zoo. It identified innovative solutions for funding sources, building new relationships, and for the imminent challenges facing species and habitats.

Re:Public’s role in the project was to develop a consultation and engagement strategy with several stakeholder and community groups and integrate the input into the Master Plan. Due to the public health restrictions, our team developed interactive online mapping and ideation workshops using Miro. These workshops were divided into four groups: Animal Welfare, Logistics and Operations, Guest Experience, and Human Resources.

Master Plan

The Toronto Zoo Master Plan establishes a bold 20-year vision for the evolution of one of Toronto’s most significant cultural and ecological destinations. Developed through extensive research and consultation, the Plan reimagines the Zoo as a leading centre for conservation, education, research, and visitor experience and creating new opportunities for people to connect with animals, landscapes, and the broader work of protecting biodiversity

Social Media and Public Engagement

In order to boost public participation and excitement throughout the project, Re:Public developed a branding and communications package for the Toronto Zoo’s website, Instagram, and Facebook page.

Read the full report here: Toronto Zoo Master Plan